One Identity, Two Destinations
The Range business model is driven by connecting golf and grill as distinct destinations under a single brand. The building’s architecture balances the need for acoustic and use separation against the desire for cross-pollination and a cohesive design.
The building’s location between a highway off ramp and a major arterial street presented both wayfinding challenges and branding opportunities. The design solution incorporates signage, a cantilevered canopy as strong entry marker, and a unique contemporary aesthetic to differentiate the building.
It’s all about creating comfort without pretense; an easy atmosphere that welcomes both the business professional and the family for a game of golf and a great meal. The design palate incorporates warm tones and durable materials to evoke a refined but casual experience.