Elevate historic fabric and artifacts
Graziano’s has been a staple of Des Moines history for over a century. This family-owned historic south side grocery began to serve its community by offering authentic Italian goods and also be a support to the growing immigrant community by offering housing in the same building. The family wanted to celebrate the rich history and character found within the original structure but hidden under previous efforts of modernization in the 1960’s, and revitalize the original the spirit of Graziano Brother’s Market. The renovation needed to bring back to prominence the original decorative tin ceilings, hand crafted glass light fixtures, and ornate artifacts which were once apart of the original market experience.
Open up market flow
Low ceilings, dark corners, tight hallways and long lines hindered the shopping experience at Graziano’s. Poor and congested flow through out the store prevented the family from showcasing their gourmet offerings. The renovation will include easier access to carts and baskets, wider aisles, more opportunities for seasonal product display, better flow at the deli counters, and an additional check out station to alleviate long lines. New shelving and casework based on the original turn of the century market will be utilized to increase shelving and display. Bright colors, indirect lighting and a new wood flooring product will emphasize the historical significance while improving the shopping experience.
Expand market offerings
With expanded aisles and improved flow through the market, Graziano’s is free to expand their gourmet offerings. In addition to their famous meat counter, a made-to-order sandwich area complements the deli line. Freshly baked bread or seasonal products are on display in central areas while hand mixed spices and home made pastas have a designated areas of importance.