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Make SenseWe stimulate interaction and community, research and analyze to make things better.
ServeWe expect more, use less, stay loose, get pushed, push back.
Mean ItWe find meaning by serving and making sense. Meaningful design has impact.
Pull BackWe employ simple tools and intense passion to discover specific vision.
MomentumCalculated design bursts will result in swift victories.
ImpactThe needed change, the impression made, the experience and feeling.