Create an Inclusive Environment
The goal of the project is to create a welcoming space for a wide range of clientele, whether they're a couple on their first date or a group of bikers back from their afternoon ride. In addition to craft beers from Iowa breweries, Craft Bru will also have a changing menu of beers from outside of the state. Technology will also play a large part in the project and the bar's 60 taps will connect to an app that helps patrons select their beer based off previous selections.
Emphasize the Natural
The natural wood tones and neutral concrete provide a warm and welcoming backdrop for the activity within. The exterior patio provides a secluded area to enjoy the summer weather and a large selection of beers. A rectangular fire pit on the patio will allow the patio to be used in colder spring and fall months. Timeless and simple materials will allow longevity in the project design. The ceiling will be designed with acoustics at the forefront to control noise from within the space and also spilling through from tenants.
Making Space for Art
This project focuses on bringing the outside in by using local art to create synergy between artists and public. By advocating for artists and using art as a powerful tool to foster engagement, Craft Bru will inspire innovation and connect with the local community in an environment to be enjoyed. The interior will have a warm, modern aesthetic and feature custom wall murals from local artists for the patrons to enjoy.